What road construction can teach us about podcast subscribers

I’m a podcast host and editor, and I want to help you launch your podcast. You don’t have to go it alone or be afraid of making mistakes. We all make them, but we can learn from each other along the way. My goal is to help you get started on your own podcast journey by sharing what I've learned over the last 5 years hosting my own show, interviewing hundreds of guests, growing as a host and editor, developing systems and processes for myself (and now others), and beginning to share what I've learned with others who are just getting started in this space. You'll learn from someone who has been where you are now - someone who has learned what works best for them in their process of launching a podcast and growing an audience around that show. You'll learn about tools that have helped me grow my show over time as well as tips on how to get started with your first episode today! This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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18 December 2019

What road construction can teach us about podcast subscribers - 1KP0089 - E89

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Description

Today as I was riding to work, I had a road construction experience that made me think about getting getting people subscribed to our shows.

More subscribers. We all want more subscribers for our podcasts. There are all kinds of strategies out there for getting more subscribers.

But here’s the problem: most of them are focused on the benefits for the PODCASTER.

If we’re really serving our audiences, we’ll be focused on ways to serve them and some of the common strategies don’t serve them well and where I think we can find the sweet spot.

To illustrate how this can work, I’m going to share a little about my commute this morning.

https://youtu.be/gLeKwA-QMaA

I'll share my thoughts on:

The "just one link" strategy
The "just one link with redirects" (the smart link) strategy
The smorgasbord approach
The McDonald's Fries approach

What about you?

What does your subscribe page look like? Tweet it to me at @TopTierAudio. And if you’d like to take a look at mine to get some inspiration, you’ll find it at toptieraudio.com/subscribe.

Resources Mentioned

Full Episode Notes: https://toptieraudio.com/89
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